Olivia Dunne

The Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

August 18, 2024 by Joe Favorito

Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …

The Continued Debate As We Move To A New Year: Amplification vs. Enagagement…

December 10, 2023 by Joe Favorito

As we head toward 2024 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …