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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
As a society we continue to like our sports bigger, faster and stringer. We love innovation and technology, and a sprinkle of analytics doesn’t hurt. However when we look away from the bold and the brightest, sometimes we miss the best stories, and adaptive sports and its evolution is changing this. Before his legal issues, …
For years there was talk of an “Olympic Network,” one that specialized in all Olympic events, all the time. The move to alternating winter/summer years gave even more opportunity, and eventually Universal Sports moved into that void to try and capture, with a wide footprint but limited marketing resources, to capture that series of niche …
It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly and the brand …