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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
It’s that time of year for sports fans in New York. No, not NFL Playoff time sadly, it’s the weekend when the PBR arrives at MSG. There are few sports promotions that find their way into what some may see as misfit as the PBR does when it comes to New York. If you watched …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
The media landscape continues to shift, as we have seen with the NFL’s investments in media partners like ESPN and CBS this week, as well as properties going to platforms many might not have thought of just a few years ago. Why? The only event one needs to watch live…is sports. WWE’s mammoth deal with …
As our friends at the PBR reach a championship weekend, a good reminder to look at how things have evolved this winter and spring. “This is the greatest weekend in Western sports.” So declared Stephen Jones, Chief Operating Officer of the Dallas Cowboys, at the opening press conference to PBR’s championship weekend (May 17-18) to …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …
If baseball was very, very good to Chico Escuela (young folks, Google that), the Western culture explosion continues to be very, very good to PBR. Capitalizing on the so-called “Yellowstone Effect,” PBR is riding a Western resurgence not seen since the Urban Cowboy craze, as the toughest cowboys and most powerful bucking bulls stormed into …
Team Bull Riding a thing? The skeptical sports world may have looked quizzically on the idea as a gimmicky ploy. Go ahead and prove the concept PBR. So… The PBR Teams league finished its third season in Las Vegas last weekend with an instant playoff classic on the CBS Game of the Week. The fifth-seeded …
The media world is all abuzz with the NBA deals that now appear imminent…but let’s look elsewhere again for those looking to find an audience on platforms where they were not before. Case in point, Dr. Phil’s 300+ Hour Commitment to PBR Starts that starts this Weekend When PBR announced a landmark media rights agreement …
