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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …
Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …
The most proficient storytellers in sports tend to do their best work when the stakes are highest and the lights shining the brightest. From time to time, George Pyne, former COO of NASCAR who now runs Bruin Capital, still talks about a Friday in February more than 15 years ago when the front page of …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …
Last Friday morning, getting ready to ring the New York Stock Exchange’s opening bell, the cowboys of PBR walked onto the trading floor to hoots and hollers of “Yellowstone! Yellowstone!” That’s all right with PBR Commissioner and CEO Sean Gleason, though when comparisons of his sport’s increasing popularity are made with cable’s No. 1 drama, …
Riding the success of a popular Netflix reality show, Formula 1 has won new fans and sponsors, and is a darling of the moment with sports media. Helped in part by the hit show “Drive to Survive,” now confirmed for at least a sixth season, the Mexico Grand Prix did well last Sunday, averaging 1 million …
Established pro sports leagues don’t often give birth to a separate offshoot league. But that’s what PBR (Professional Bull Riders), a sport formed 29 years ago, is doing tonight in Cheyenne, Wyoming when the bucking chutes burst open to introduce the first regular season bull riding games in the new PBR Team Series. CBS Sports …
Sports books written by league executives can be interesting and illuminating but also risk being safe, watered down, and predictable. The exec who oversees PR for PBR (Professional Bull Riders) from an Endeavor office in New York, Andrew Giangola, has just released a new book that bucks the inherent challenges of sanitized prose, offering a …
Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas. Last week in Republic Square, a downtown park where in 1839 the booming …
Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …