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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Established pro sports leagues don’t often give birth to a separate offshoot league. But that’s what PBR (Professional Bull Riders), a sport formed 29 years ago, is doing tonight in Cheyenne, Wyoming when the bucking chutes burst open to introduce the first regular season bull riding games in the new PBR Team Series. CBS Sports …
Sports books written by league executives can be interesting and illuminating but also risk being safe, watered down, and predictable. The exec who oversees PR for PBR (Professional Bull Riders) from an Endeavor office in New York, Andrew Giangola, has just released a new book that bucks the inherent challenges of sanitized prose, offering a …
Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas. Last week in Republic Square, a downtown park where in 1839 the booming …
Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …
Sports Business Journal Publisher and Executive Editor Abe Madkour led his SBJ publisher’s letter this week with a prediction that the eight team franchises in the newly announced PBR Team Series will fast increase in value. As you know, we’ve been a fan in this column of PBR’s storytelling, commitment to its on-the-dirt product, and …
Last Friday, when PBR stormed into Madison Square Garden for the 15th time and held its annual VIP Garden party at the Hulu Theater leading into the annual bull-riding event (back after a one-year hiatus due to Coronavirus), it was a celebration and news event like none other. Billionaires were in the house signing the …
It turns out that Professional Bull Riders’ (PBR) comeback from COVID-19 — as the first sport to resume competition while the pandemic surged in 2020 and first to host fans back inside indoor arenas safely — will have a greater impact than providing the safety protocols influencing all other sports’ eventual return to competition. Two …
There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …
We always love the storytelling around the PBR, so now that the second half of their season is underway, what is the best storyline? It can be summed up with one name: Jose Vitor Leme. With ten Unleash The Beast events remaining in the regular season, statistically, Leme is on the backstretch of the most …
Monica Jackson, host of Mornings with Monica in Las Vegas, was in the middle of a live interview about the Bill Pickett Invitational Rodeo when the veteran TV personality became emotionally choked up. “Growing up, I never heard about Black cowboys and cowgirls,” she said. “Now I’m the mother of a 15-year-old black child. It’s …
