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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here are three pretty short but pretty interesting listens from a trio who are doing their work tied to storytelling, deep thinking, understanding the marketplace and innovation, but all three come at it from a different angle. All three are also at different stages of their careers, but all have gone through pivots with grit …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …
This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …
Right after Donald Trump was elected to the presidency I asked a friend of mine, a deep Washington insider who had worked on numerous campaigns and had spent a good amount of time around the Kushner family (even though he was a hard line Democrat, that’s business) if all the things the newly elected POTUS …
The menswear category around athletes and coaches has always been a hidden gem, and more and more brands are looking to find their way in, especially with fun and disruption. One of the more creative in the past year has been Mizzen+Main, and as they approach the one year anniversary of their viral win dressing …
The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
The following is by new contributor Scott Huntington… It’s hard to understate just how big of an impact Tiger Woods has had on golf. One of the game He caught fans attention immediately and completely changed how much people cared about the sport. With him taking a hiatus for the past couple years, people …