JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. However for as much as things have evolved I was also reminded that those who do their craft well, keep the business moving, especially when they …
When you get older like me you tend to root for people more than teams. So it was there Thursday night as the Golden State Warriors too their fourth title since Steve Kerr took the reins and Steph Curry and crew turned up the volume, that I kept looking along the fringes for my two …
Anyone who is around sports or entertainment knows at least a little about the star power of the Golden State Warriors. Whether Steve Kerr’s team wins the NBA title again this year or not, the household names not just on the court but in the front office, have transcended every area of popular culture, entrepreneurship, …
Now it’s not like teams haven’t figured out the need for use of social media or the power it now has in engaging fans. Still, harnessing that power into some centralized events is sometime a challenge. Then again you have the Golden State Warriors, who continue to refine the aggregated space and recently staged one …
