JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have often talked about the value of showing up to get things done. Hiding behind emails and texts can never be substituted for meeting someone and sharing ideas and information face to face, or with another old school idea, like a phone call if time and distance don’t work. Even in the socially crazed …
Sometimes it’s the simplest of ideas that work the best. One recent example, launched formally this spring, is Sox Lunch. Founder Kevin Phelan felt that there was no place for fans to get simple unfettered news in an email form, easily digestible, for his hometown Red Sox, and launched the platform to do so. A …
The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
The serial entrepreneurs behind the Sheets Energy Strip brand are no strangers to star power or the value of viral marketing. Guys like Jesse Itzler and Warren Struhl have made big bucks growing viral brands in consumer and commercial marketing for years, and are people who always seem to be ahead of the curve with …
So there it was with my copy of the Sports Business Journal this week, Red Bull’s new lifestyle magazine, Red Bulletin.. Lots of glossy photos (not one page without a Red Bull logo somewhere) and features of Red Bull sponsored events and athletes from around the globe. A great example in one publication of the …
