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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While every professional sport correctly says it is “nothing without the fans,” there’s another critical component for success and longevity: the development, health and happiness of the athletes thrilling those fans. UFC, now under the WME | IMG umbrella, is redoubling efforts to take care of its vital and growing talent base. This was demonstrated …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
Adidas meet the NHL? As one of the biggest global athletic fashion brands left the NBA this past spring, many wondered what would be next and what has happened to the German brand. The answer apparently is an approach with several prongs, one of which was the recently announced mega-deal with the Houston Rockets James …
Visa, Wheaties, BP, Zico, BMW, Polo Ralph Lauren, Subway, Kelloggs, A T and T, McDonalds, Kraft. They are just some of the brands that have been part of perhaps the largest and most diverse pre-Olympic athlete branding and outreach campaigns ever. Anyone associated with London 2012, officially or in a non-official capacity, has found the …