Ric Bucher

Brand Reinvention 101: Telling The “Story” Of Michael Vick…

June 11, 2018 by Joe Favorito

A few weeks ago at the Sports PR Summit in New York we heard firsthand the brand reinvention of Michael Vick. From All Pro to prison to ow coach and commentator, Vick took is through his story point by point, with the honest and straightforward reality that makes him if not the best, then one …

As NBA Tips, Bleacher Report Grows In “Street Cred”

October 29, 2013 by eastwin5

Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …