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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week I was watching CBS Sunday when a story on the band Toto came on. Here is another of those iconic rock bands of decades ago still singing those songs for an audience that loves their sound. However it was not the idea of the vintage rockers that caught me, it was their …
I was recently rewatching the dark comedy, “Norman: The Moderate Rise and Tragic Fall of a New York Fixer” which starred Richard Gere and came out a few years ago. The film is about a well-meaning “fixer” who gets in all kinds of unique places, mostly tough ones, as he tries to spin things for clients, and as …
Somewhere in the last month on a flight I came across the dark comedy, “Norman: The Moderate Rise and Tragic Fall of a New York Fixer” which starred Richard Gere and came out last year. The film is about a well-meaning “fixer” who gets in all kinds of unique places, mostly tough ones, as he …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 21, make it to success on this side of the pond as it has for 30 years in the UK. For those who have not seen the ads or watched the promotions especially across …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
