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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some items of note for the radar this week…all of which show attention to detail and taking advantage of a window and an audience while others look elsewhere. Uncrustables Take The Field. Ther have been many anecdotal stories about the impact of Uncrustables and their popularity in the locker room. Now they have found what …
Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …
Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
They are arguably the most collective rules changes in one year of any established professional sport. They came after lots of tweaking and minor league trials, a lot of listening and cajoling purists. So now we are on the eve of the MLB season, with lots of input, gamesmanship, speculation and social banter, and the …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …
This is usually the time of year when baseball’s Hot Stove is starting to really heat up. We would normally have teams doing “Caravans” with media in cities and towns far and wide in their territories, large scale in market “Fan Fests” which brought people together to meet players and alumni, engage with brands, and …
Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …
This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …
