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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Rob Manfred

Access, Trust, Timing…FOX Scores With Another World Series Moment…

October 31, 2024 by Joe Favorito

Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …

Read moreAccess, Trust, Timing…FOX Scores With Another World Series Moment…

Sweet Streams Are Made of This for Growing Fandom…

April 13, 2023 by Joe Favorito

Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits.  The Top of the Streaming …

Read moreSweet Streams Are Made of This for Growing Fandom…

Bryan Cranston Explains The Rules, MLB Fans Get Excited…

March 29, 2023 by Joe Favorito

They are arguably the most collective rules changes in one year of any established professional sport. They came after lots of tweaking and minor league trials, a lot of listening and cajoling purists. So now we are on the eve of the MLB season, with lots of input, gamesmanship, speculation and social banter, and the …

Read moreBryan Cranston Explains The Rules, MLB Fans Get Excited…

As Sports Streaming Hits 20 Years, A Reminder That Baseball is Doing Just Fine…

August 27, 2022 by Joe Favorito

We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …

Read moreAs Sports Streaming Hits 20 Years, A Reminder That Baseball is Doing Just Fine…

Naysayers Have Their Points…But Baseball Has Its Place And Is Finding Its Complex Way…

April 9, 2022 by Joe Favorito

I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …

Read moreNaysayers Have Their Points…But Baseball Has Its Place And Is Finding Its Complex Way…

From COVID To The Lockout: Baseball’s Hot Stove Has Never Been Colder…

January 20, 2022 by Joe Favorito

This is usually the time of year when baseball’s Hot Stove is starting to really heat up. We would normally have teams doing “Caravans” with media in cities and towns far and wide in their territories, large scale in market “Fan Fests” which brought people together to meet players and alumni, engage with brands, and …

Read moreFrom COVID To The Lockout: Baseball’s Hot Stove Has Never Been Colder…

Better Than Anyone, Baseball Does The Big Events…

August 13, 2021 by Joe Favorito

Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …

Read moreBetter Than Anyone, Baseball Does The Big Events…

High Five’s, Handshakes and Hugs…Time To Bring Em All Back Out…

June 8, 2021 by Joe Favorito

This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …

Read moreHigh Five’s, Handshakes and Hugs…Time To Bring Em All Back Out…

Getting On The Bus; Riding The Wave Of Return To Play…

July 30, 2020 by Joe Favorito

As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …

Read moreGetting On The Bus; Riding The Wave Of Return To Play…

MLB Managers, GM’s On Social: Astros, Brodie and Joe Maddon Lead The Way…

March 28, 2019 by Joe Favorito

Last week we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball as Opening Weekend is upon is to see if the social space was more vibrant amongst skippers and even GM’s. Well, not exactly. While baseball realizes the …

Read moreMLB Managers, GM’s On Social: Astros, Brodie and Joe Maddon Lead The Way…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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