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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The opportunity to honor the legacy of Roberto Clemente in baseball seems to always be ongoing. His stature amongst the ever-growing number of Latinos in baseball on and off the field remains legendary, but for those not on the long side of history there are sometimes questions into what made Clemente special. One of the …
This is usually the time of year when baseball’s Hot Stove is starting to really heat up. We would normally have teams doing “Caravans” with media in cities and towns far and wide in their territories, large scale in market “Fan Fests” which brought people together to meet players and alumni, engage with brands, and …
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
