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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was a simple request this week from a student…then two, then ten…to clarify something on an assignment. “You ask us to use ‘the text,’ but what are you referring to because I don’t see it anywhere?” The evolving neuance of references rises again, and it served as a teachable moment. TEXT- to someone thirty …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …
