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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
The concept of the creator economy is all the rage…not just sharing content but having tangible items, created by those with the talent, and then showcasing them to a world through the lens of large media platforms…teams, leagues, brands, celebrities, and media companies themselves. One of the movements, not a moment because it has well …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
Last Sunday my friend and colleague Dave Siroty went to see “Bull Durham” at the Paper Mill Playhouse in New Jersey. It was not the dramatic play off of Ron Shelton’s memorable screenplay of the trials and tribulations of the Durham Bulls from 1988 , it was a musical adaption telling the same story. His …
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part …
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …
Did anyone lose the NBA vs. NFL numbers scramble on Christmas Day? Unless you count the people who do not have the financial wherewithal to subscribe to Neflix (remember that all the NBA games were not on what used to be known as a “cable” network…ESPN…they were on a good old fashioned broadcast channel, ABC) …
The Football Game That Changed America: How the NFL Created a National Holiday We enter the final weekend of 2024 without the NFL, which kicks off next Thursday. During this last lull, while everyone is working on their fantasy teams, it’s good to look at the hope ahead, but also the road to how the …
Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …
There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America. Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …
