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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Roger Goodell

How To Solve The Spring Football Need Without Ever Playing A Game…

May 15, 2025 by Joe Favorito

Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …

Read moreHow To Solve The Spring Football Need Without Ever Playing A Game…

NBA vs. NFL? No One Lost On Christmas Day…

December 29, 2024 by Joe Favorito

Did anyone lose the NBA vs. NFL numbers scramble on Christmas Day? Unless you count the people who do not have the financial wherewithal to subscribe to Neflix (remember that all the NBA games were not on what used to be known as a “cable” network…ESPN…they were on a good old fashioned broadcast channel, ABC) …

Read moreNBA vs. NFL? No One Lost On Christmas Day…

As We Head Towards NFL Opening Weekend, New Book Looks At How The Big Game Got Here…

August 29, 2024 by Joe Favorito

The Football Game That Changed America: How the NFL Created a National Holiday We enter the final weekend of 2024 without the NFL, which kicks off next Thursday. During this last lull, while everyone is working on their fantasy teams, it’s good to look at the hope ahead, but also the road to how the …

Read moreAs We Head Towards NFL Opening Weekend, New Book Looks At How The Big Game Got Here…

The Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

August 18, 2024 by Joe Favorito

Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …

Read moreThe Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

Bringing The Best Of What’s Here Over There, Now Vice Versa…

June 11, 2024 by Joe Favorito

This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world …

Read moreBringing The Best Of What’s Here Over There, Now Vice Versa…

Brand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

May 16, 2024 by Joe Favorito

The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …

Read moreBrand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

Volleying, Blood With Chess, Getting Rid Of Your Stuff, Taylor Swift And Other Thoughts From MIT Sloan ’24…

March 8, 2024 by Joe Favorito

Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …

Read moreVolleying, Blood With Chess, Getting Rid Of Your Stuff, Taylor Swift And Other Thoughts From MIT Sloan ’24…

Best In Class; My Cause, My Cleats Expands Its Reach Again…

December 2, 2023 by Joe Favorito

It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …

Read moreBest In Class; My Cause, My Cleats Expands Its Reach Again…

Live Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

November 25, 2023 by Joe Favorito

Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …

Read moreLive Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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