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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world …
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
It is still not a done deal, and maybe because it was a holiday for some in North America, but the LA28 Olympic and Paralympic Games official proposal for new Olympic sports that went to the International Olympic Committee on Monday is an interesting one any many fronts, gives all looking ahead to “what’s next” …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
When I tuned in Sunday morning on both streaming services, ESPN+ and Disney+, I was not sure what to expect from the Toy Story Funday Football broadcast. Would it be a re-jig of what CBS does for Nickelodeon? That seemed to make sense as we see buzzworthy moments and content…” Drive To Survive,” “Manningcasts” and …
There was a time when the road to NFL success started in outposts far and wide. Now its good to be home for the summer, with ever-increasing opportunities for expanding the brand tied to those at home. The Raiders are fully settled in in Henderson, Nevada while tthe Dallas Cowboys are still leaving Jerryworld for …
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …
