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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time when people were all up in arms about sports moving off of free or broadcast TV on to “cable,” and how that move would dissipate interest in sports (those people also forgot that for decades not every game of a home team was even on TV, and things like blackout rules …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
Sometimes the simplest of ideas can go a long way, and they can happen with some of most complex businesses. Case in point, anyone watching an NFL game this weekend may have seen an additional decal, a country flag for example, on a player’s helmet, or a flag on the jacket of a coach like …
There are still seven. The amount of NFL teams that will hit the road for training camp as the 2022 season starts to take shape The Raiders are fully settled in in Henderson, Nevada this year, while the Rams still are awaiting completion of their facility and will spends a few weeks at UC Irvine …
It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …
The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …
As New York State readies to welcome sports gambling this weekend, I thought about all those parking lots just across the George Washington Bridge in Fort Lee that will now have less traffic from people wandering across the bridge to place geotargeted bets on their mobile devices now. It will certainly be easier to get …
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …