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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Roger Goodell

Lessons From The Cheap Seats: Aaron Rodgers, The News Cycle, When And What To Say, And Moving On

November 14, 2021 by Joe Favorito

We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis” takes its next, and last turn in what was a tumultuous 10 days of rants, mistruths, positioning, outcry, opinion and crisis management. On Sunday Rodgers will return …

Read moreLessons From The Cheap Seats: Aaron Rodgers, The News Cycle, When And What To Say, And Moving On

STEM and Sports…Never Closer Than Now…

November 9, 2021 by Joe Favorito

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed …

Read moreSTEM and Sports…Never Closer Than Now…

Three Teams, Three Distinct Stories…Patching Togther Brand Success in NBA, NHL…

September 26, 2021 by Joe Favorito

Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …

Read moreThree Teams, Three Distinct Stories…Patching Togther Brand Success in NBA, NHL…

Peyton, Eli, Streaming and The Personal POV of Broadcast…MNF Won’t Be The Same (And That’s A Good Thing)…

September 15, 2021 by Joe Favorito

We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …

Read morePeyton, Eli, Streaming and The Personal POV of Broadcast…MNF Won’t Be The Same (And That’s A Good Thing)…

Strong Storytelling: This Year’s “Mr. Irrelevant” More Relevant Than Almost Ever Before…

May 4, 2021 by Joe Favorito

The NFL Draft in its current condensed form still leaves a host of players with great talent and potential on the table. Maybe that was less of a case when the draft went on for 10, 11, 12 rounds and had territorial picks and many other nuances that pulled young players into the fold of …

Read moreStrong Storytelling: This Year’s “Mr. Irrelevant” More Relevant Than Almost Ever Before…

Trust, Equity, Building Multifaceted Relationships…A Conversation with FOX Sports’ Vernon Cheek

February 13, 2021 by Joe Favorito

One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …

Read moreTrust, Equity, Building Multifaceted Relationships…A Conversation with FOX Sports’ Vernon Cheek

“Be Where The Fans Are.” Understanding The Growth of the NFL Media Footprint with Blake Stuchin…

February 7, 2021 by Joe Favorito

It’s hard to argue that the NFL has made great strides in innovation, disruption and fan engagement in 2020. One of the leaders in the area doing the listening and pushing forward is Blake Stuchin, Vice President of Digital Media Business Development at the NFL. We spent some time on our podcast with Blake to …

Read more“Be Where The Fans Are.” Understanding The Growth of the NFL Media Footprint with Blake Stuchin…

The Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…

January 13, 2021 by Joe Favorito

The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports …

Read moreThe Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…

Thoughts On Lessons Learned For What’s Ahead For NFL 2021 And Beyond…

January 3, 2021 by Joe Favorito

Sunday, we reached the end of the NFL regular season, with the bumps and shifts along the way, on time and pretty much intact. Somewhere down the road we will look back on this year and its best practices and amongst the Bubbles and Wubbles we will tip the hat to the NFL for getting …

Read moreThoughts On Lessons Learned For What’s Ahead For NFL 2021 And Beyond…

My Cause, My Cleats Scores Again…

December 16, 2020 by Joe Favorito

It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …

Read moreMy Cause, My Cleats Scores Again…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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