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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Roger Goodell

NFL Draft On The Move? How About Goin West?

April 25, 2016 by eastwin5

They have a franchise back, and a new stadium in the offing will bring a Super Bowl as well as a new home for NFL Media from its current digs in Culver City. So what else can head west with the Rams? How about the Pro Bowl, or even better, the Draft in future years. …

Read moreNFL Draft On The Move? How About Goin West?

Take The All-Star Game On the Road…

February 23, 2016 by eastwin5

We are now finished with “All-Star” season until MLB and MLS All-Star week in July. The run from the NFL Pro Bowl through the NBA All-Star weekend in Toronto again produced its share of questions, activations and innovations to make the games more relevant in a time when fans are more enthralled with the pre-All …

Read moreTake The All-Star Game On the Road…

AR, VR, Radio Row And Girl Scout Cookies; Observations From Super Bowl

February 7, 2016 by eastwin5

Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …

Read moreAR, VR, Radio Row And Girl Scout Cookies; Observations From Super Bowl

Ghost of Christmas Future? NFL, NBA and Nike?

December 26, 2015 by eastwin5

The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …

Read moreGhost of Christmas Future? NFL, NBA and Nike?

Timing Is Everything; Brands Berra And Brady Linked Together

May 12, 2015 by eastwin5

There is a tinge of irony that on the day Tom Brady and the New England Patriots were dealing with the heavy-handed ruling by the NFL, politicians on New Jersey were circulating a petition to have Yogi Berra recognized for The Presidential Medal of Freedom. While many opined about the issue of the Brady brand …

Read moreTiming Is Everything; Brands Berra And Brady Linked Together

OYO Boyo, The Cool Collectables Back For The Draft…

April 29, 2015 by eastwin5

Last year we wrote about the great growth of OYO Sports, filling a need and then thriving on the unique-LEGO-like collectable market for sports. The company secured the licenses for a majority of the leagues to create player by player images with the popular building blocks and use the images through very creative video to …

Read moreOYO Boyo, The Cool Collectables Back For The Draft…

Why The NFL Draft Delivers…

May 12, 2014 by eastwin5

It’s not the most compelling TV for those looking for fast action, and some media folks have criticized it for being too over the top with hype, but as a platform it is hard to argue that the NFL Draft as it stands today does not deliver for brand partners, fans, buzz and media content. …

Read moreWhy The NFL Draft Delivers…

The Real Super Bowl Winner? Madison Avenue and Wall Street

January 24, 2014 by eastwin5

As we reach pre-Super Bowl weekend the debate rages on as to why a cold weather game vs. the warm weather locations, and it could this game ever happen again? After all, some say, it’s being played between two teams from thousands of miles away, local fans can’t get tickets, it will clog restaurants and …

Read moreThe Real Super Bowl Winner? Madison Avenue and Wall Street

Potential Blackout A Black Eye Or A Learning Experience For All?

January 4, 2014 by eastwin5

Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …

Read morePotential Blackout A Black Eye Or A Learning Experience For All?

Brands, Buzz Continue To Build For Game Changing Super Bowl…

November 17, 2013 by eastwin5

It hasn’t been the brightest of falls for football in the tri-state area, or even down the Turnpike to Philadelphia, but this year’s Super Bowl has certainly generated more buzz, brand activation and long-term talk than probably any other, and for a league that seems like it’s under constant siege these days that’s good news …

Read moreBrands, Buzz Continue To Build For Game Changing Super Bowl…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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