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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
There has been so much talk, and a good amount of initial activity, connecting the growing world of gaming…not just esports as many still say, but casual and competitive gaming, that it has sometimes become white noise. What’s real business, what’s buzz, and what’s a real way to judge ROI. Along with that conversation is …
Just a few years ago, Alaska Airlines took an early chance on a young and unproven Seattle Seahawks quarterback. He was looking to find ways to tie to the community, and AA, on a limited budget, needed an engaging face. We all know what happened with Russell Wilson after that, and Alaska Airlines reaped the …
No team, at least a good team, can operate as an island, but the Seattle Seahawks are trying to take their fans to one, at least for one pregame experience. The Seahawks in recent years, both on and off the field, have found ways to be innovative and successful at the same time. From coach …
Just a few years ago, Alaska Airlines took an early chance on a young and unproven Seattle Seahawks quarterback. He was looking to find ways to tie to the community, and AA, on a limited budget, needed an engaging face. We all know what happened with Russell Wilson after that, and Alaska Airlines reaped the …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice Sports Awards. Thursday golf also …
Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came with the Seahawks Richard Sherman and the 49ers Colin Kaepernick, both of whom took their games to the next level as the headset …
If you live east of say, The Wasatch Mountain Range, you may not know about the success of Alaska Airlines, or that it is the seventh-largest carrier in the US, a key part of a traveler’s itinerary from the Pacific Northwest to California, Hawaii and other locales. You may think they are a quaint little …
