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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
The first ten days of NIL have brought buzz, ridiculosity, hype, debate, confusion and even some great opportunities with a very long road ahead for what this will actually mean, and who will be the winners, and sadly, the duped losers in the coming months. Like other “opportunities” that have rushed to the forefront in …
It certainly doesn’t have all the grandeur and expectations that Rutgers move to the Big 10 this fall has, but another New Jersey school with bigger aspirations for its brand, and its football team, will make a “Big’ move this fall. Monmouth University will make the switch in football from the Northeast Conference to the …
They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent, four of which are from various parts of the state. They now have a consistent home base in a soccer crazy corridor between two major markets. They are perhaps the most …
Finding and engaging new revenue partners, helping to guide major facility changes, learning the in’s and outs of broadcast relationships, dealing with an evolving support base, trying to negotiate a solid and growing niche in a very crowded sports marketplace and helping forge a new and engaging brand that can be many things to many …
They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent. They play in a soccer crazy corridor in a string facility between two major markets. They are in first place. Yet for all their success, fun and goodwill Sky Blue FC …
