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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There it was again this Thanksgiving, in tis cherished end zone spot in the home of the Cowboys, the familiar red kettles of The Salvation Army. It is a partnership that dates back decades, but remains one of the most unique in the NFL. Why? Try finding another singular cause, or even a team-specific brand, …
They may not be going to the playoffs, but the Dallas Cowboys unusual partnership with the Salvation Army still scored big cause marketing points this holiday season. Last season, Ezekiel Elliott caused a social media stir when he jumped into the Salvation Army kettles which adorn the back of the end zone at AT and …
For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …
Minor league hockey usually doesn’t get the credit for being innovative and effective promoters much like their baseball brethren are. Occasionally a crazy jersey promotion pops up, or something edgy around a controversial celebrity, but by and large they probably don’t get the credit they probably deserve. Maybe it’s because there are too many things …
