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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our colleague Lindsay Sarah Krasnoff is a historian, speaker, and consultant whose book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Given her deep ties to French culture, sport and basketball, she offers up a unique POV around what’s coming for Victor Wembanyama…Readers can use code BASKET23US …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …