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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago we wrote about the growing role of Director of Fan Confidence for professional sports teams, the person who is overseeing not just how clean a facility is, but how comfortable fans believe they are when returning to a venue. While teams keep pushing for faster lines, cleaner and safer bathrooms, contactless …
I have no stake in this game, other than the ongoing support for my friend and colleague Dan Lauria, who I have worked with on three projects, “Lombardi,” “Dinner with the Boys,” and “A Christmas Story,” and my ongoing strong interest in the crossover space that exists between Hollywood and sport. So when I tuned …
As we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free …
