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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …
We get to interact with people with such amazing stories every day, but every once in a while one come’s along that makes you say “What?” Such was a case at the MIT Sloan Analytics Conference last March when a young man from Taiwan came up to me and said he wanted to meet and …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …