JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are always on the quest for best practices, and sometimes we find them in the most unlikely of places. Case in point, the social media storytelling tied to Fleet Week NYC. I met Marycate Walsh, a U.S. Naval Academy grad now working on the communications side of the Navy, through a mutual friend a …
As we head toward 2021 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Instagram looks to remove “likes,” TikTok and its recent frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. Big names such …
We are two weeks into the NFL season now, and thought it would be a good time to revisit the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about during a …
The value of the athlete or celebrity as an influencer and someone who can change or influence public opinion grows in value ever day; if handled correctly. So can an athlete use social to influence, say his draft status or signing status or even his choice of college? Tight end Dominick Wood-Anderson, the top junior …
There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …
Sometimes when you are the biggest and in many ways the most influential it’s easy to rest on ones laurels. However if you are the Dallas Cowboys, as successful a brand as there is in sports regardless of position on the field, you seem to always find ways to stay on top of the business …
While only one aspect of the full digital picture, Twitter continues to be one of the best tools to look at engagement. So as the NFL season starts, Old Forge Media, took a look at their formula on how NFL teams stack up in the twitter verse. Their Old Forge Quality & Competence Rating (OFQCR) …
Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout would be swift and violent. Now that the smoke has cleared, what did it all mean in terms …
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
