JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“That guy who usually works with you, he is just lovely.” This comment came from another veteran communications colleague this week who us used to dealing with the massive egos in and around business, sports and entertainment, and I guess she found it refreshing that in a competitive world of communications with people yelling over …
Was a pleasure to pen this piece for the North American Society For Sports Management (NASSM) that ran this week… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 30 years and has spent the last decade …
A brief digression from best practices of others for a moment. As you may know at Columbia we do a summer high school class for 42 kids from around the world who want to learn about sports business. This year, for the first time, we copied a policy that the B School and some of …
Ten years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
A brief digression from best practices of others for a moment. This past weekend we had a discussion after some media members were complaining about the lack of a clean wireless signal in a large stadium during a pregame press event. It followed complaints I heard from students on college campuses about the inability to …
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
Last week the Sports Business Journal printed their annual directory of sports management programs in the United States alone, and listed a staggering 356 schools that are offering some kind of program. What the quality of the programs, who is teaching at these schools, and how are they helping students get jobs is up for …
With so many schools now offering both undergraduate and graduate programs, it’s sometimes hard to stand out. Lop on the congestion of a big city, and the challenge is even tougher. However one school that has found a way through over the years is New York University. We caught up with one of the industry’s …
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
For this week’s “Teaching Thursday” q and a we go to the University of Arkansas, and Assistant Department Chair Steve Dittmore. Steve is another industry veteran who has worked with students at schools small (East Stroudsburg) and big, and has also spent a good amount of time in the Olympic world. We wanted to ask …