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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How do you know when you are in a startup if the marketplace is telling you that you need to adjust, and how do you keep a business going when you start to hear the siren song of chasing a different direction, especially in challenging financial times. We talked to three smart company leaders about …
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …
There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
A few years ago I was wandering through old Las Vegas when I came upon what was a deserted mall, and was being “transformed” into a gaming center. What the reality was was that the space was an old movie theater and some bare box space…a big dark, open room…which was converted into a space …
The following was written by colleague Scott Huntington While there are plenty of die-hard fans, hockey continues to look for ways to cut through clutter and bring in more casual eyeballs. Can gambling be the way to more fan engagement? The NHL Gambling Program While the NBA continues to be the most bullish league …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. While states line up with their newly formed regulations on daily fantasy sports as the NFL preseason approaches, the continued debate over when and how legalized sports betting will take place continues to roll along, and every time …
The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around …
