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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Super Bowl

Learnings, Best Practices, Innovation From NFL Regular Season Completed…

January 13, 2022 by Joe Favorito

The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …

Read moreLearnings, Best Practices, Innovation From NFL Regular Season Completed…

“Be Where The Fans Are.” Understanding The Growth of the NFL Media Footprint with Blake Stuchin…

February 7, 2021 by Joe Favorito

It’s hard to argue that the NFL has made great strides in innovation, disruption and fan engagement in 2020. One of the leaders in the area doing the listening and pushing forward is Blake Stuchin, Vice President of Digital Media Business Development at the NFL. We spent some time on our podcast with Blake to …

Read more“Be Where The Fans Are.” Understanding The Growth of the NFL Media Footprint with Blake Stuchin…

Radio Row: What We Miss This Year, What We Learned, and What Can Be Better Ahead…

February 3, 2021 by Joe Favorito

If this was a normal year I would be amongst thousands of colleagues in the craziness of Radio Row at the Super Bowl, a beautiful mix of the mainstream and the unique. It is truly an open marketplace of storytelling, a place where you will see Miss Universe sitting next to a WWE champion next …

Read moreRadio Row: What We Miss This Year, What We Learned, and What Can Be Better Ahead…

Tales from the Cola Wars: Super Bowl Marketing Memories from Tampa…Three Decades Ago

January 29, 2021 by Joe Favorito

Perennial Super Bowl advertising powerhouse AB InBev won’t run ads for its flagship Budweiser brew during Super Bowl LV, opting to reallocate its investment to ongoing COVID-19 awareness.  The popular Clydesdales aren’t the only ad icons benched. Coke and Pepsi, two marketing giants that usually provide highlights as good as the actual game, also won’t run thematic …

Read moreTales from the Cola Wars: Super Bowl Marketing Memories from Tampa…Three Decades Ago

Thoughts On Lessons Learned For What’s Ahead For NFL 2021 And Beyond…

January 3, 2021 by Joe Favorito

Sunday, we reached the end of the NFL regular season, with the bumps and shifts along the way, on time and pretty much intact. Somewhere down the road we will look back on this year and its best practices and amongst the Bubbles and Wubbles we will tip the hat to the NFL for getting …

Read moreThoughts On Lessons Learned For What’s Ahead For NFL 2021 And Beyond…

Super Bowl Radio Row “Rookies of the Year”? How About Cornhole…

February 4, 2020 by Joe Favorito

“Beer in one hand, bag in another.” That’s the way American Cornhole League founder Stacey Moore describes his growing business. However Moore us underselling what he has built, and we saw firsthand last week on Radio Row at Super Bowl in Miami how the ACL resonates with almost everyone, and how Cornhole really expanded their …

Read moreSuper Bowl Radio Row “Rookies of the Year”? How About Cornhole…

Timeless Rule For Success Validated Again At Super Bowl: Just Show Up!

February 2, 2020 by Joe Favorito

We often talk about the value of showing up, and this past week, at a chance dinner during Super Bowl in Miami, we heard one of the better examples of “just showing up” and how grit and hustle got a now seasoned executive to where he is today. Now probably many in the current sports …

Read moreTimeless Rule For Success Validated Again At Super Bowl: Just Show Up!

Simple Idea, Big Potential For Cause: Souper Bowl

January 26, 2020 by Joe Favorito

In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …

Read moreSimple Idea, Big Potential For Cause: Souper Bowl

Tasting Cause Success: Annual NFL Event Expands With Walmart Boost…

January 17, 2020 by Joe Favorito

The celebrity chef tasting events tied to cause are done around most major sporting events these days. Bring in the big names and the exotic dishes, tie in local flavor, sprinkle in some former athletes and lots of brands and off you go, with a nice bang for a food pantry or another notable charity …

Read moreTasting Cause Success: Annual NFL Event Expands With Walmart Boost…

Simple, Unique Ideas Usually The Best: Playbook Products

January 15, 2020 by Joe Favorito

Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …

Read moreSimple, Unique Ideas Usually The Best: Playbook Products
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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