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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Super Bowl

Athlete As Brand: D Wade, Julian Edelman, TB12 Control Their Merch…

February 6, 2019 by Joe Favorito

There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …

Read moreAthlete As Brand: D Wade, Julian Edelman, TB12 Control Their Merch…

Listen Here: From Storytelling To Brand Building; Radio Row Stronger Than Ever…

February 5, 2019 by Joe Favorito

Spent four productive Pre Super Bowl days logging lots of Fitbit steps in and around downtown Atlanta produced some great experiences, meetings and observations.   Here Ya Go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience …

Read moreListen Here: From Storytelling To Brand Building; Radio Row Stronger Than Ever…

“Be Cowboy” Finds A New Narrative In Super Bowl Conversation…

February 1, 2019 by Joe Favorito

We loved learning about how the Professional Bull Riders keep trying to grow and disrupt by, frankly being creative with their assets. Latest case in point… PBR is joining the Super Bowl Party with the first national brand commercial in the sport’s 26-year history, launching its new ad campaign, “Be Cowboy,” prior to kick off …

Read more“Be Cowboy” Finds A New Narrative In Super Bowl Conversation…

From Hoops To Super Bowl, HyperX Gaming Looks For A Killer Brand Crossover

January 30, 2019 by Joe Favorito

There has been so much talk, and a good amount of initial activity, connecting the growing world of gaming…not just esports as many still say, but casual and competitive gaming, that it has sometimes become white noise. What’s real business, what’s buzz, and what’s a real way to judge ROI. Along with that conversation is …

Read moreFrom Hoops To Super Bowl, HyperX Gaming Looks For A Killer Brand Crossover

Three More Pods: “A Student of The Unintended Consequence,” And Two Other Entreprenurial Digital Storytellers

January 28, 2019 by Joe Favorito

Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super  Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …

Read moreThree More Pods: “A Student of The Unintended Consequence,” And Two Other Entreprenurial Digital Storytellers

Learning From Yourself, And From Others Around You…The Latest Podcast Snippets

January 4, 2019 by Joe Favorito

Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months.  I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …

Read moreLearning From Yourself, And From Others Around You…The Latest Podcast Snippets

CBS Plays It Safe With Maroon 5…

October 13, 2018 by Joe Favorito

The following was done by colleague Scott Huntington The Super Bowl is a can’t-miss event every year. The game is just one part of the overall festivities. The commercials are also a major draw, with last year’s Super Bowl 52 costing advertisers about $5 million for a 30-second commercial. The lofty price makes sense, considering …

Read moreCBS Plays It Safe With Maroon 5…

Ice Is Nice: Radio Row, Twitter, “Not Done” And Other Musings From Super Bowl Week

February 3, 2018 by Joe Favorito

Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …

Read moreIce Is Nice: Radio Row, Twitter, “Not Done” And Other Musings From Super Bowl Week

Does Size Matter? The Key Thoughts In Playing The Social Influencer Game

January 31, 2018 by eastwin5

This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities  and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …

Read moreDoes Size Matter? The Key Thoughts In Playing The Social Influencer Game

Lots Have Kicked Around the Idea Of Spring Football: The XFL Now Looks To Take The Shot (Again)

January 26, 2018 by eastwin5

USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these?  (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …

Read moreLots Have Kicked Around the Idea Of Spring Football: The XFL Now Looks To Take The Shot (Again)
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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