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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Super Bowl

Selling The Big Game: Catching Up With Pat Gallagher

May 13, 2017 by eastwin5

We can never get enough of good leadership stories, especially when they revolve around the biggest of challenges. One of the most unwieldy and complex of those challenges in the event space is the Super Bowl. Hundreds of groups, thousands of volunteers, multiple municipalities all have to be moving in lock step for the game …

Read moreSelling The Big Game: Catching Up With Pat Gallagher

They Were There: Storytelling By The Storytellers…

April 14, 2017 by eastwin5

Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis,  sixty-five of the biggest names in sports broadcasting and …

Read moreThey Were There: Storytelling By The Storytellers…

Taking Another Kick With Super Bowl Social And Beyond With Jeramie McPeek

February 17, 2017 by eastwin5

Events like Super Bowl give you a chance to catch up with old friends and colleagues, one of which was NBA social pioneer Jeramie McPeek, who was quarterbacking all the social for the Super Bowl Host Committee in Houston. Jeramie has more than two decades of experience telling stories and achieving business objectives through traditional …

Read moreTaking Another Kick With Super Bowl Social And Beyond With Jeramie McPeek

Three Great Stories Told: Fatima, #FreeOak And World Records

February 12, 2017 by eastwin5

There are so many great examples of hustle the lead to brand building, exposure and buzz: here are three for the week worth noting. Fatima And The Caps’: The value of just showing up always has its advantages.  In December, executives from Monumental Sports  had former NHL star Peter Bondra along on the trip for …

Read moreThree Great Stories Told: Fatima, #FreeOak And World Records

From Avacados to Audi; Some Thoughts On The Social Side Of Super Bowl

February 7, 2017 by eastwin5

Now that the air has cleared about the Super Bowl and it’s slightly down ratings, record-breaking streams, unworldly comeback and the first-ever use of drones in a halftime show, some other thoughts and numbers to consider. eSports In The Mix, Kinda: While there were gaming commercials that made it into the game again this year, …

Read moreFrom Avacados to Audi; Some Thoughts On The Social Side Of Super Bowl

GIFY’s, Dudes and Guests: Four Days On Super Bowl Radio Row

February 4, 2017 by eastwin5

Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around the Bush Convention Center  produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide …

Read moreGIFY’s, Dudes and Guests: Four Days On Super Bowl Radio Row

New Spin For A Cause; Betting Your Balls For #Movember…

November 16, 2016 by eastwin5

One of the fun actionable cause marketing programs that always pops up this time of year is “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of …

Read moreNew Spin For A Cause; Betting Your Balls For #Movember…

Navigating The Sports Digital Space With Chris Russo…

February 1, 2015 by eastwin5

As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …

Read moreNavigating The Sports Digital Space With Chris Russo…

Will The MVP Presentation Give Us Another “Wilde” Moment?

January 30, 2015 by eastwin5

It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …

Read moreWill The MVP Presentation Give Us Another “Wilde” Moment?

Ratings, Sponsors, Rule Innovations, Maybe The Pro Bowl Does Work?

January 25, 2015 by eastwin5

This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the NFC and AFC title games are …

Read moreRatings, Sponsors, Rule Innovations, Maybe The Pro Bowl Does Work?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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