Take 2 Interactive

The NBA 2K League Is a Smart Business Investment; Here’s Why…

April 7, 2018 by Joe Favorito

There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …

A Smart Marketing Move: The NBA, Gaming And 2K

February 9, 2017 by eastwin5

It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …