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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are always looking to learn more, be it new mediums to storytell in, or new audiences to engage with. One of those learners, who I have known for more than a quarter of a century, is Mark Beal For a majority of that time, although he was at Fordham with us prior, Mark has …
Periodically we will pull from some of the best or more innovative work being done in sports communications and marketing. In the past we have looked at ESPN, Sports Illustrated, MLS, NBC Sports and others, but now we will start to look at some agencies and other entities. We start with the folks at Taylor… …
It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some called him “Inky,” because throughout his …
