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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we move from Paris to LA for the Summer Olympics, a host of sports will be looking to grab their spot in the limelight. Cricket, the return of baseball/softball, lacrosse, flag football are all pointing towards their shining moment in the summer of ’26. However there is a sport, one that the US has …
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
Team Handball is a thing. No it’s not the old school hitting the ball against a concrete wall many grew up with in the inner cities of the U.S. It is one of the most engaged training sports in the world. Ask many basketball players or soccer players about Team Handball and they will know …
This was inspired by my colleague Vince Wladika…we don’t agree on everything but when the moon and the stars are right… It has the best elements of soccer and basketball…it has contact…it is fast paced and highs scoring…it is measured in a manageable quarters with universal rules…it is arguably the most widely used training sport …
