JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …
We wanted to learn even more about sports business in China, so back we go to Mark Dreyer, a longtime media member with UK and Canadian roots who recently launched a great site, China Sports Insider. Here we talk about new faces, new places and new business names you may not know a lot about, …
The following was co-authored by Columbia student Maurice Eisenmann When the news broke that Argentinian National team star and Boca Juniors veteran Carlos Tevez would move to Shanghai and would become the highest paid soccer player in history, many people were surprised. After all, why would a Chinese team be willing to pay this record …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …