JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
? @D1ticker Sub-story: 10 years from now we’ll still be remarking how @DigSportsDesk beat a laundry list of high-profile media outlets to break the UConn-Big East news. 12:37 PM – 22 Jun 2019 We always love stories of hustle, especially when it involves colleagues, and Terry Lyons falls into those categories. For several years Terry, …
There we were at the NBA Draft Thursday night, the next stop in a journey for a handful of elite athletes, many of whom had spent most of their lives in the “all on” era of today, where everyone with a cell phone is “the media,” capturing their every moment. On recent years the Draft …
The following originally appeared on Portada The NBA (@NBA) has become more of a global game than ever before, and the numbers of players entering this past weekend’s start of action from around the world bear that out. All 16 teams competing in the playoffs will feature at least one international player. The Utah Jazz (@utahjazz) and …
The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …
The morning news source for millennials for some time now has been The Skimm. Quick, cheeky, fast hitting soundbites with links to the four or five news topics of the day, delivered five days a week in a very brief, no-nonsense email designed to set those of a certain age out the door with all …
