The Big Lead

Musings From The Road: From Rockers To Bankers, The Value Of Time And Patience…

May 6, 2018 by Joe Favorito

Time and patience. Those two ultra-important skills came up this past week in both discussions, and in of all places HBO’s Rock and Roll Hall of Fame Induction ceremony for the class of 2018, which is now running on the network pretty regularly. The appreciation and value of time came from Jon Bon Jovi, the …

Navigating The Sports Digital Space With Chris Russo…

February 1, 2015 by eastwin5

As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …

Hockey Is As Hockey Does…

November 25, 2011 by eastwin5

One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …