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The Rock

More Value…The Franchise vs The Individual? Hollywood Goes One Way, Sports Another…

May 28, 2022 by Joe Favorito

We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Top Gun: Maverick,” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …

Read moreMore Value…The Franchise vs The Individual? Hollywood Goes One Way, Sports Another…

Can Sport Influence Social Change In Nigeria?

May 11, 2014 by eastwin5

We have seen time and again how sport, especially on a global stage; can have an impact for social change. Whether it is caused-based programs like wearing pink for breast cancer awareness or blue for prostate cancer initiatives, or larger scale calls to action like anti-bullying, athletes, the brands they work with, and their massive …

Read moreCan Sport Influence Social Change In Nigeria?

Wrestlemania Re-Affirms WWE Brand Power…

April 12, 2013 by eastwin5

There was probably a time when the NFL would have shied away from seeing the WWE as anything but an encumbrance to business. After all for at least part of its history, the publicly trade company has been awash in misogyny, steroid use, violence and controversy. But today the WWE is a thriving entertainment vehicle …

Read moreWrestlemania Re-Affirms WWE Brand Power…

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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