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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas. Last week in Republic Square, a downtown park where in 1839 the booming …
Sports Business Journal Publisher and Executive Editor Abe Madkour led his SBJ publisher’s letter this week with a prediction that the eight team franchises in the newly announced PBR Team Series will fast increase in value. As you know, we’ve been a fan in this column of PBR’s storytelling, commitment to its on-the-dirt product, and …
Last Friday, when PBR stormed into Madison Square Garden for the 15th time and held its annual VIP Garden party at the Hulu Theater leading into the annual bull-riding event (back after a one-year hiatus due to Coronavirus), it was a celebration and news event like none other. Billionaires were in the house signing the …
We all have a need for speed in some way, and for baseball fans there is probably nothing more tantalizing than watching a fastball. More and more, the game is becoming about the speed of the ball, and in some ways, the dance that batter have to do to try and get around on the …
In recent months we have continued to see the crossover of sport and entertainment, be it Drake playing a bigger role with the Toronto Raptors brand management, or Hollywood movers and shakers like Peter Guber and Thomas Tull taking more active roles in areas on the business side of sport. While certainly not new in …
It came pretty quietly a few weeks ago, Thomas Tull, Chairman of legendary Pictures, was selected to the Board of Directors for The National Baseball Hall of Fame and Museum. While many may look at the move and go on to the next tidbit of information, it really is an interesting progressive signal of things …
It is now in its fourth season with little push back, the patch program the NFL has implemented on regular season and training camp jerseys. Like the NBA, and the NHL, the patch program, with its limited size and scope, is designed to give added value and continue to serve as a litmus test for …
