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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …
The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …
The following is by new contributor Scott Huntington… It’s hard to understate just how big of an impact Tiger Woods has had on golf. One of the game He caught fans attention immediately and completely changed how much people cared about the sport. With him taking a hiatus for the past couple years, people …
Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach. The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms for …
It certainly has been a topsy-turvy week for sports; from the Derek Jeter swan song and Rutgers starting their Big 10 life to the off-field mess that continues to plague the NFL, both good and bad have taken over the headlines in various degrees. So into that mix in the Garden State this past week …
The perception is, if you want to succeed on Madison Avenue fully, then you need to bring the game to those making the decision. Every team sport, as well as air racing, triathlons, hot dog eating, even surfing, have tried to show the value of their product by coming as perilously close to Gotham as …
