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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s amazing the magic that can happen in storytelling when professionals take the time to pause and ask questions. Case in point; Albert Pujols and Miguel Cabrera, two baseball legends who literally speak to a multitude of audiences and are great examples for the melting pot of success that is baseball, had never sat down …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) in some spots as well. The DBacks sponsored, 20th anniversary cart should be a fixture soon, while the Tigers rolled out their sponsored …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl by having it in Orlando, it is baseball that will play the Hot Stove card next week to make that first concerted relevant push to warm the pocketbooks and hearts of fans young …