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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Yes The Big Ten Conference has dominated the summer college news cycle with its moves to add UCLA and USC to their national mix, which has further churned the murky waters of college alignment during this hot summer. However not to get lost in the mix were at least three impactful, big picture legacy events …
Wednesday we had a few stolen last minute hours to make the latest conference stop, at the Sports Business Journal’s first-ever “Dealmakers” event in New York. While you rarely expect to get earth shattering news at such events, the ability to show up, listen and find some unexpected tidbits or new voices is what makes …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …
This coming March the Orleans Casino in Las Vegas will host two men’s basketball post-season conference tournaments. Other casinos, including Mohegan Sun in Connecticut, have hosted men’s basketball games a stone’s throw from the slot machines and craps tables. All of that activity is OK if you are the NCAA. But if you are the …
