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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana. I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …
It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …
On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …
If you are an ardent fisherman, you cast your line out countless times hoping to land the good one. It is a massive ocean after all, but the reality is if you don’t try, you can never reel in the fish when the opportunity strikes. Maybe it’s not the perfect analogy for storytelling in sports …
There is little doubt that one of the most buzzworthy stories of the winter in the City of Brotherly love has been Gritty, the Philadelphia Flyers love em or hate em mascot who became quite the viral sensation. Not to take anything away from the Eagles, or the playoff bound Sixers or even the Flyers …
There has been so much talk and interest around the new “hot” elements of sports business; from the rise of esports to niche streaming services to sports gambling it is always good to take a look back and see what was “hot” for many became what was “not” over time, as a rush to one …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
Icky Woods and William “The Refrigerator” Perry. The Jamaican Bobsled team. Eddie The Eagle. Those characters who ascend to great heights not just because of their athletic willingness to be successful, but because we see something very human in them; something that tells u that if they can do it and have fun, maybe we …
“Saturday Night Live,” “Half Baked,” host of countless specials and standup shows with rave reviews, Jim Breuer has had, and continues to have, an outstanding run as one of America’s top comedians. His self-deprecating style resonates with fans young and old, and his love of baseball, especially one team, has really opened up an even …
