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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Make new mistakes, not repetitive ones.” That was one of the key points delivered by CSM Global Chairman, Olympic medalist, world record holder, Chairman of the London Olympic Organizing Committee and former member of Parliament and President of the IAAF, Lord Sebastian Coe to an invitation-only gathering of sports business leading executives last week at …
Whether you were with her or against her this summer, Lolo Jones success and then failure made her one of the memorable faces of the London Games. Sponsors certainly adored her style, while her wide-ranging coverage and her polarizing comments, not to mention the backlash from teammates who though she was getting too much coverage …
It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly and the brand …