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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago where the NBA All Star Weekend was becoming a slog; players opting out, questions about value and cost, if there was a need or interest any more. Most leagues face the same and bigger issues with midseason (or in the case of the NFL postseason) breaks to …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional gaming, is growing exponentially every day as businesses in the traditional sports space look to learn and grow into a new genre with its own culture, …
It’s almost summer time, so we pulled together some good reads; inspirational, business, storytelling, brand building, which we have read and enjoyed, in no particular order. There are several coming that are not out yet or we haven’t yet read, so these pass a good sniff test for young grads, beach or mountain hoers or …
They are some of the most visible and enduring faces around college sports; the head coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well compensated, driven and passionate about their craft, which largely revolves around the lives of very young and talented student athletes. Most are …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
There is no doubt that eSports is all the buzz today. From broadcasters to traditional marketers to brands, all are trying to figure out what, if any, their play is, where do they spend, and more importantly, how to they track ROI. While some traditional brands have found initial success, it remains the challenger brands …
This post, compiled by Columbia student Kelly Carroll, is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup founders to …
There were so many announcements last week around the evolving world of eSports crossing into the mainstream; Milwaukee Bucks owner Mark Lasry making an investment in a property, FanDuel buying into another, and the most curious, Turner and IMG/WME announcing plans to create their own “league.” However the one that perhaps made the most sense …
The following also ran in The Daily Payoff This past week the two phenomena chasing the sports and entertainment industry, eSports and Daily Pay fantasy, came crashing into each other as both DraftKings and Fan Duel announced deals or initiatives to put themselves into the space, and Turner and IMG/William Morris Endeavor announced their own …