JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and iTunes and digital audio and Sirius/XM and Podcasting and I Heart Radio …
We often talk about the value of just showing up, and how that random chance of meeting someone has been lost during the Pandemic. In one of our recent podcasts, we got to talk to someone who has been a shining example of “Just Showing Up,” entrepreneur and Chess Grand Master and Chess.com host Robert …
The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …
From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …
A lot of people comment that it seems like I am “everywhere,” when in reality I don’t travel as much as I used to, although being in the New York area has its advantages for quick meetings, coffees and catch ups. One skill that we are always working on, in addition to listening, is time …
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
I’m not sure if the mainstreaming of gaming, or esports, can get any more of a “traditional” boost than it is getting from the NBA 2K launch. From virtual fans on the opening night stream to now a much needed season long reality show (the first, not the last) on MSG Network hosted by Knicks …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …