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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Say what you want about the “growth” of Mixed Martial Arts, the real brand in the sport, the experiential one, is the UFC. Bellator has done well taking the playbook that the UFC and Spike TV co-created and running with it, but the only true global business that has been successful in the sport has …
It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …
Not too long ago The Professional Bull Riders (PBR) was one of the “it” properties, growing and engaged, with a passionate core of fans whose devotion was NASCAR-like. Expansion was all the rage and the slope was ascending up. However in recent years the property has plateaued, and although still strong on key markets, it …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
Last week ended with the UFC being put into a tizzy with Ronda Rousey’s surprising loss to boxer Holly Holm in Melbourne, Australia, and this past week ended with boxing gaining even more traditional steam with a growing Latino ambassador, Canelo Alvarez taking control of the always desirable middleweight division with a win over Miguel …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …
The following post appeared in The Daily Payoff as well.. “We are going to be bigger than the NHL,” declared Major League Gaming head Mike Sepso several months ago about the growth of his company and the sport of E-Gaming. And to hear the numbers thrown around on engagement Tuesday night at a New …
A little over two years ago, wrestling as a sport was in trouble. Removed from the Olympics and struggling for relevance, what was one of the world’s oldest sports was on its way to infamy. Fast forward to today, and it looks like the sport is continuing to get up off the mat, with its …