JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For cities looking to attract major sporting events, the competition is no longer simply about who has the biggest stadium, the newest arena or the most convenient airport. It is about who can offer the most compelling reason for fans, athletes, media, sponsors and rights partners to show up together. Glendale, Arizona made a pretty …
We get a look at Fanatics Fest from the Perspective from our summer intern Gen Z Intern – Harrison Rosner Fanatics Fest was one of the most hyped up events of the summer. In the heat of the World Cup Final, NBA Free Agency, the dog days of July baseball, and many other things, the …
A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …
As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …
Like everything else this past week, Radio Row…there is a rumor that name may change next year… in Las Vegas seemed to be bigger, busier and had more life than quite some time. The entourages for the obscure were bigger, the amount of outlets were bigger, the buzz was louder. Maybe it was because it …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
We have talked about the idea of “permanent emergent” before. Those brands, genres, even sports, that always seem to be on the cusp of, but not yet ready to, break through. Buzzworthy always, substance filled, not yet. CBD in sports is one of those topics. Like sports gambling crypto, gaming, hard liquor and others, branding …
Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …
One of the top priorities for any property is finding ways to lure the fans of tomorrow, regardless of age, Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. This weekend’s New York Times …
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
