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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …
As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some …
As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …
Trying to coordinate all the information in the digital space is akin to playing “Wack A Mole” many times. Assisting reputable bloggers, vetting newsfeeds, sending out promotional information, coordinating effective Facebook posts, finding new promotions, organizing fan groups and making sure all that information is correct, timely and up-to-date with a limited budget is a …