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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last month I read an amazing piece in the New York Times by Jessica Shattuck, about of all things, playing catch, and how this simplest f acts connected her with her son in times when there was sometimes a void between them, She was not a helicopter parent or a sports fanatic, she didn’t know …
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a growing issue for years that baseball, …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …
We are now ankle deep in baseball. So here’s a look at five good reads to get baseball start. Just my opinion, and only books I have read thus far, but all are nice companions for the summer game. Wherever I Wind Up by RA Dickey and Wayne Coffey. One of the ways I can …
Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …
